The thinking behind our re-brand
In this blog post our team goes into great detail about our recent re-brand including why we made the choice and the design ideas behind the new duck!
The idea began with a simple image — the original Ducky Software alternate text logo. Originally, it was created as a tongue-in-cheek jab at Jaguar’s incredibly expensive and minimalistic rebrand. Ironically, over time, we grew fond of the clean word mark. What started as a joke slowly earned its place as the new header logo on our website.
Despite this, the logo never quite fit into social media formats. We experimented with multiple background colors and sizes, but it always felt either overly simplistic or too conformist. Because of that, we continued using our original yellow duck logo across all social media platforms.
By 2025, though, that version was starting to feel dated. Around that time, we began exploring ideas for a full rebrand. Due to other product commitments, this effort was shelved temporarily — but eventually, we returned to it with fresh eyes.
The result is something we’re incredibly proud of.
The duck icon has been released from its thick black outline, freeing it to adapt seamlessly to any medium — whether it’s social media, a press release, or a blog.
What’s more, the new logo plays with visual perspective. If you treat the bottom portion as the duck’s head, it looks as if it’s gliding downward. If you see the front as the head, it appears to be flying upward, wings lifted.
Our bold new accent color — a rich violet-blue — gives the duck room to breathe and breaks away from its past visual constraints. It establishes a distinct and modern brand identity.
The new typeface proudly spells out "ducky" in our signature lowercase style. It’s clean, confident, and versatile — perfect for use on letterheads, legal documents, and digital media alike.
We’ve also introduced an alternate logo variant that integrates the accent color more prominently, providing flexibility for situations that call for extra visual definition.
Gone are the ineffective taglines and unnecessary visual clutter. The new system is minimal, modern, and professional — without losing the playfulness and charm that define Ducky Software.
The new logo was created by a professional with years of experience, the designer was compensated through the agency they worked with for there time at the rates provided by the agency. No artificial intelligence here!